About Effect Beauty


Welcome to the web’s premier choice for nail supplies. The idea for Effect Beauty was born out of a frustration with the extortionate pricing, limited product ranges and poor customer service of many High Street and online beauty retailers. After completing my nail training course, I began to source my own products, with a strong focus on quality, practicality and price. Having been in business for over 8 years, I am proud to say that these principles remain at the forefront of our business ethos and are reflected in our unique and affordable product range. 

However, I have always understood that a successful business is about more than simply stocking good products and, as such, Effect Beauty strives to maintain excellent standards of customer service in all its areas of operation. When you shop at Effect Beauty your satisfaction is guaranteed with our 30 day money back guarantee on all of our products as well as a 30 day product exchange policy. All our products are in stock at our UK based warehouse, enabling us to offer next day delivery on everything we sell. It is for these reasons that we have a 99.8% positive customer satisfaction feedback from over 30,000 customers.

Quite simply, beauty products need not be generic, overpriced or accompanied by poor customer service and I take pride in the fact that Effect Beauty is evidence of just that! I hope that you enjoy browsing the site and feel free to contact us with any suggestions or queries that you might have.

Kind Regards

Effect Beauty Team


Effect Beauty Ltd

36 Cleveland Trading Est